The company was launched in 2005 with the aim of providing innovative solutions in the field of construction machinery and lifting machines, as it began by providing a limited range of equipment for small and medium construction projects
In 2010, the company responded to the increased demand for equipment by launching the rental services department, which provided our customers with greater flexibility in using machines and equipment according to the needs of their projects
In 2015, the company launched the after-sales services department, including periodic maintenance services and the provision of original spare parts, to ensure the continuous performance of customers’ equipment and increase operating efficiency
As the company’s business grew, it expanded in 2018 to enter new markets and provide integrated solutions for major projects, including technical support and training services in various sectors inside and outside the country
In 2021, the company adopted a digital transformation strategy, as it launched an electronic platform that facilitates customers’ access to maintenance services, request spare parts, and reserve equipment, with the aim of providing an advanced customer experience